28.06.2018

Alouette Cheese Launches “Eat Artfully” Media Campaign

New Holland, Penn. (June 28, 2018) – Alouette, the brand of specialty cheeses most famous for their creamy and flavorful spreadable soft cheese, today announced the launch of “Eat Artfully,” the brand’s summer media campaign. The campaign comprises a series of humorous “how-to” recipes intended to poke fun at trendy recipe videos that are easy to watch, but impossible to make.

Each ad showcaseshow simply adding smooth, creamy and flavorful Alouette cheese can make any dish delicious.

Launching June 29, the national integrated campaign will run through August across digital and social channels including Facebook, Instagram, YouTube and be supported by PR.

“Whether you’re looking to turn your carrots into an elegant crudités platter or a simple box of crackers into beautiful hors d’ouevres, Alouette soft spreadable cheese provides an easy way for our consumers to transform any dish into something special,” says Mikhail Chapnik, Vice President of Marketing at Savencia Cheese USA – the manufacturer of Alouette. “These artful transformations will be particularly helpful during the summer months when picnics, barbecues and pool parties are on our minds and entertaining needs to be a breeze.”

Developed in partnership with Deep Focus creative agency, the “Eat Artfully” media campaign aims to increase awareness and usage of Alouette Spreadable Cheeses among millennial foodies who seek to incorporate high-quality ingredients into causal snacking and entertaining occasions.

Alouette is available at grocery stores nationwide, including Kroger, Safeway, Albertsons, ShopRite, Harris Teeter, Publix, Stop & Shop and more. Alouette family of specialty cheese products includes the best-selling Garlic & Herbs Spreadable Cheese, Alouette Brie and Crème de Brie.

For more information or to find a local retailer, please visit www.alouettecheese.com.